According to Cisco, video will account for more than 82% of online content – don’t make mistakes with your next video project. That’s a lot of videos! Whether you’re on YouTube, TikTok, Facebook, or LinkedIn, video content is ubiquitous and it’s not slowing down. Video marketing is crucial, and if you haven’t started yet, you’re probably considering it.
When you dive into video marketing, it’s essential to avoid common mistakes. Here are five easy-to-fix video marketing mistakes to watch out for:
- Not Making Any Videos: The biggest mistake is not creating videos at all. Consumers prefer watching a 60-second video over reading a lengthy document. Videos are engaging and prove that customers want to watch content.
- Making Videos Too Long: Length is a common mistake. With a short attention span of around seven seconds, it’s crucial to hook viewers quickly. Keep explainer videos to 60-90 seconds for maximum impact.
- Forgetting Your Call to Action: After creating a stellar video, don’t forget to tell viewers what to do next. A clear call to action directs them to the next step, whether it’s contacting you, downloading a demo, or visiting a landing page.
- Forgetting Your Target Audience: Understand your target audience to create emotional connections. Tailor your video’s tone and content to what resonates with your viewers.
- Not Utilizing Storytelling: Storytelling evokes emotion and prompts action. Use metaphors and analogies to make your message digestible and relatable to your audience.
As video content continues to dominate online platforms, leveraging its power is essential for successful marketing. By avoiding common mistakes, you can enhance your video marketing strategy. Focus on creating engaging, concise, and emotionally resonant videos to capture and retain viewer interest. By doing so, you’ll not only meet consumer demand but also effectively promote your brand and drive meaningful engagement. With Granite River Studios, you’re not just getting an award-winning production company; you’re gaining a team of strategists who tailor your message for your audience. Ready to start your video journey or want to learn more about the process? Contact us here.
