The video streaming industry is booming. This is good news, as it presents new opportunities to reach your target audience. To meet this demand, Granite River Studios recently expanded its OTT division. OTT stands for “over-the-top” and refers to technology that delivers streamed content over the internet. OTT has several benefits:
Greater reach and engagement
OTT platforms offer companies a way to reach a wider audience and engage with them in more meaningful ways. With traditional TV advertising, companies are limited to reaching viewers in certain geographic areas and during certain time periods. With OTT, companies can target specific demographics, interests, and behaviors, and deliver ads to viewers when they are most likely to be receptive.
Increased data and insights
OTT platforms also provide companies with more data and insights about their audience and the performance of their advertising campaigns. This data can be used to improve targeting, optimize campaigns, and measure results more effectively.
More efficient spending
OTT advertising can also be more efficient than traditional TV advertising. With OTT, companies can target their ads more precisely, which can reduce wasted spending. Additionally, OTT ads typically cost less than traditional TV ads.
Delivering Results
Granite River Studios clients are seeing great success with OTT. With a message that reaches a targeted audience, advertising dollars are more precisely used, lowering overall costs. Clients are seeing double-digit increases in impressions, engagements, and conversions with the same budgeted spend.
To maximize impact with OTT a brand needs to combine great content with great delivery. One won’t work without the other, and at Granite River Studios this expansion allows us to deliver both at a high level. Brands like working with Granite River Studios because:
- Expertise: Granite River Studios has a deep understanding of the OTT landscape, including the different platforms, targeting options, and measurement capabilities. This expertise can help companies develop and execute effective campaigns that reach the right audience and achieve the desired results.
- Creativity: Granite River Studios helps companies develop creative and engaging OTT ad campaigns that will stand out from the crowd.
- Scale: Granite River Studios has the scale and resources to manage complex OTT advertising campaigns across multiple platforms.
- Reporting and analytics: Tools that can provide companies with comprehensive reporting and analytics on the performance of their OTT advertising campaigns. This data can be used to improve targeting, optimize campaigns, and measure results more effectively.
Reach out today to learn how working with Granite River can help your company get the most out of OTT advertising campaigns and achieve your marketing goals.
